In 2026, Hotel Milu Florence celebrated its 10th anniversary, marking a decade since the opening of the very first hotel of Milu Group in 2016. To celebrate this special milestone, the boutique hotel in Florence hosted an exclusive anniversary event, welcoming influencers, journalists and special guests for an evening dedicated to art, creativity and contemporary hospitality.
The celebration took place where it all began: at Hotel Milu Florence, located on the iconic Via de' Tornabuoni, one of the city's most prestigious streets, just steps away from Florence's main cultural landmarks.

What started in 2016 as a unique boutique hotel in Florence has grown into Milu Group, a collection of four design-led hotels across Florence and Milan.
From the beginning, Hotel Milu Florence has embraced a distinctive approach to hospitality, combining contemporary Italian design, artistic expression and the charm of a historic Florentine palazzo.
Today, the hotel continues to stand out among boutique art hotels in Florence, offering travellers more than just a place to stay: an immersive experience where art, design and the city's creative spirit come together.

To mark its 10th anniversary, Hotel Milu Florence unveiled Le Dame di Blub, a special contemporary art exhibition created in collaboration with renowned Florentine street artist Blub and curated by Max-y Gallery.
Known for his iconic underwater portraits, Blub reinterprets famous figures from art history through his distinctive artistic language, bringing a playful and contemporary perspective to timeless masterpieces.
The exhibition features seven artworks displayed throughout the hotel's interiors, transforming Hotel Milu Florence into a living art gallery.
The anniversary celebration offered invited journalists, influencers and guests the opportunity to discover the exhibition and experience the hotel's unique connection with Florence's contemporary art scene.

The celebration may be over, but the experience continues.
Le Dame di Blub is open to the public with free admission until December 8, 2026, inviting both hotel guests and visitors to discover an original contemporary art exhibition in the heart of Florence.
Whether you are exploring the city's art galleries, discovering its creative neighbourhoods or looking for unique cultural experiences in Florence, the exhibition offers another reason to visit Hotel Milu Florence.
As Milu Group celebrates its first decade, one thing remains unchanged: its passion for creating meaningful experiences through art, design and hospitality.

Visit Hotel Milu Florence on Via de' Tornabuoni and discover Le Dame di Blub, on display until December 8, 2026.